Daily Archives: August 17, 2017

So Tell Me What You Want, What You Really Really Want: Nine Ways Preference Testing Can Go Wrong

  What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being … Continue reading

Posted in Training | Tagged , , , , , , , , , | Leave a comment