Category Archives: Business Development

Defining the “C” in PCT-A

The Pet Professional Guild and force-free training are on my mind on a daily basis and I often think about the trainer certifications I have worked for. I have always been introspective and try to understand things on a deeper … Continue reading

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Wanna Play?

Humans and dogs love to play together; from recent research, it seems that this shared love for play has been a key element in shaping our close bond. While there is still a question as to whether shared play creates a … Continue reading

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Distinguishing Ourselves as Force-Free Professionals

Some time ago I engaged in an online conversation with a dozen or more force-free trainers and the subject of professional certification came up. Most of the trainers had CPDT-KA credentials and some were considering letting them lapse because they … Continue reading

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often … Continue reading

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Get With Your Money Pet Professionals & Small Business Owners!

by Niki Tudge Numbers! Numbers! Numbers! Wherever you go, you are bound to see numbers. Addresses, license plates, phones, prices and of course, money! Numbers connect us all to each other in many more ways than we might imagine. Our … Continue reading

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Getting Started in Getting Organized

by Niki Tudge One of the hardest parts about getting organized is sorting and sifting through all the “stuff”. But all this “stuff” can cause distractions and take up valuable space. When you find yourself among stacks and piles of … Continue reading

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A Dirty Big Secret – Get With The Program

A basic strategic marketing plan is paramount as a small business owner, no matter how good you are at what you do, says Niki Tudge First published in “Barks From The Guild” (Spring 2014), the official publication of The Pet … Continue reading

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ICFF Day – Wow Look At The Prizes!

For some time now you have been hearing all about the Pet Professional Guild’s Virtual Event to celebrate force free training. What has not been so easy to find out about are the prizes!!! Well, look no further. For simply … Continue reading

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