Tag Archives: choice

So Tell Me What You Want, What You Really Really Want: Nine Ways Preference Testing Can Go Wrong

  What’s your favorite color? Do you prefer pie or ice cream? Which shirt do you like better: the striped one or the solid green one? Most of us have been asked our preferences since we were children. Sometimes we are being … Continue reading

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If You’re Loving It, Why Leave?

Is “choice” a code word for negative reinforcement? It can be. Seems like that’s the context where I see it pop up the most. I’ve written a lot about choice. Two of my major points are: Many people are confused … Continue reading

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The “Choice” Challenge

Thanks to Debbie Jacobs and Randi Rossman for their input on this topic. Any weird conclusions are mine alone. I have come to believe that most of us who thought we were using “choice” as a reinforcer were mistaken. Wait! Before you come running … Continue reading

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Not All “Choices” Are Equal

Shout-outs to Companion Animal Psychology for the post, The Right to Walk Away” which covers the effects of offering that particular choice in animal experiments, and encourages us to apply the concept to our animals’ lives. Also to Yvette Van Veen for her … Continue reading

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