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The Pet Professional GuildThe Pet Professional Guild is a professional membership organization representing pet industry professionals who are committed to force-free training and pet care philosophies practices and methods. Pet Professional Guild Members Understand Force-Free to mean: No Shock, No Pain, No Choke, No Fear, No Physical Force, No physical Molding, No Compulsion Based Methods are employed to train or care for a pet.
Find a recent Blog
- The Right Touch
- Emotion or Reason: Influencing Clients!
- Using C-BARQ as an Assessment Tool
- Pet Professional Guild publishes open letter to pet industry associations on the use of shock
- Thoughts on the Controversy over “A Dog’s Purpose”
- Finding the Underlying Cause for Barking
- Dominance in Canine Behavior: Reality or Myth?
- Transparency in Training and Behavior
- Latent Learning: The Original Definition
- The Words We Use!
- Pet Professional Guild Releases Schedule, Opens Registration for 2017 Summit
- Marshmallow Tests for Dogs
- Insecure Teenage Dogs at the Off Leash Park
- Pet Professional Guild announces scholarship program for members to further force-free education
- Words Matter
Tag Archives: counterconditioning
What do the following training descriptions have in common? “My dog’s afraid of strangers. But when she stops barking and makes eye contact with me, I give her a treat.” “I hold her foot. Then I give her a treat … Continue reading
Updated for 2016. Oh no. Noisy holiday rolling around again, and your dog is scared of fireworks? Even though it’s just a few days before the holiday, you can make a plan and take action to help your dog be less … Continue reading
When someone first calls me for help, they usually hope their pet behavior problem will be resolved in a couple of weeks. They have tried everything they can think of for themselves, watched TV trainers and scoured the internet. Now they have … Continue reading
Here’s a little video I made of my dogs’ response to the vacuum cleaner. Hurray for classical conditioning! As soon as any dog comes into my home, I start pairing any potentially scary sounds of human life with great stuff. Two … Continue reading
Some dogs run and hide at first sight of the vacuum cleaner or unleash a barrage of barking, lunging and biting at the dreadful thing. Others quickly identify the vacuum cleaner’s lair and the fear response begins as soon as … Continue reading
Misconception #1 – Feeding a dog when they are barking or fearful reinforces the fear. Absolutely not true. You can only cause more fear by implementing more fear or pain. Fear trumps food, so if the dog is taking the … Continue reading