Tag Archives: industry

Pet Professional Guild publishes open letter to pet industry associations on the use of shock

Calls on organizations representing pet professionals to drive significant change by publicly saying “no” to any training technique that causes pain or fear TAMPA, Fla. – March 6, 2017 – PRLog — Pet Professional Guild (PPG) has released an open … Continue reading

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often … Continue reading

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A Dirty Big Secret – Get With The Program

A basic strategic marketing plan is paramount as a small business owner, no matter how good you are at what you do, says Niki Tudge First published in “Barks From The Guild” (Spring 2014), the official publication of The Pet … Continue reading

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