Tag Archives: marketing

An Open Letter to County Commissioners re: Consumer Transparency – the Methods Used in Animal Training, Care and Management Will Protect Pets, Their Owners, Local Residents and the Public at Large

Introduction: The Importance of Transparency between Clients and Service Providers Frieden (2013) states that: “Free and open information empowers people to make informed choices and reduces the likelihood that misinformation or hidden information will endanger health.” It is not unusual and, … Continue reading

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often … Continue reading

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A Dirty Big Secret – Get With The Program

A basic strategic marketing plan is paramount as a small business owner, no matter how good you are at what you do, says Niki Tudge First published in “Barks From The Guild” (Spring 2014), the official publication of The Pet … Continue reading

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