Tag Archives: marketing

An Open Letter to Veterinarians on Referrals to Training and Behavior Professionals: Recommended Best Practices

Dear Veterinarian, There are numerous professional organizations that offer membership and credentials in the field of animal training and behavior. Few, however, hold their members to a strict code of conduct which involves the application of their trade through scientific … Continue reading

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An Open Letter To Pet Retailers Concerning The Availability of Pet Training and Management Devices That Deliver Electric Shock

In September 2017, the Pet Professional Guild (PPG) rolled out its Shock-Free Coalition, the key purpose of which is to build a strong and broad movement committed to eliminating electric shock devices from the worldwide supply and demand chain. It … Continue reading

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An Open Letter to Pet Industry Representatives Regarding the Use of Shock in Animal Training, Management and Care: We now know enough to stop shocking our pets

Shocking pet dogs remains a common, if controversial, training practice worldwide. In this open letter, Pet Professional Guild (PPG) combines decades of research, the opinions of certified animal behaviorists, and the question of ethics to explain why using electric shock … Continue reading

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An Open Letter to County Commissioners re: Consumer Transparency – the Methods Used in Animal Training, Care and Management Will Protect Pets, Their Owners, Local Residents and the Public at Large

Introduction: The Importance of Transparency between Clients and Service Providers Frieden (2013) states that: “Free and open information empowers people to make informed choices and reduces the likelihood that misinformation or hidden information will endanger health.” It is not unusual and, … Continue reading

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often … Continue reading

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A Dirty Big Secret – Get With The Program

A basic strategic marketing plan is paramount as a small business owner, no matter how good you are at what you do, says Niki Tudge First published in “Barks From The Guild” (Spring 2014), the official publication of The Pet … Continue reading

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